Tiffany & Co. has confirmed that a data breach has affected some of its customers in South Korea, making it the second such incident involving an LVMH brand after Dior.
On May 26, Tiffany Korea sent emails to certain customers. They informed them about a cybersecurity breach involving unauthorized access to a vendor platform used for managing customer information.
Both Dior and Tiffany belong to LVMH Moët Hennessy Louis Vuitton, the world’s biggest luxury goods group. These back-to-back incidents have raised bigger concerns about data security within the entire company group.
According to Tiffany Korea’s email, the breach happened on April 8. By May 9, the company confirmed that hackers had compromised the personal details of South Korean customers. The leaked data includes names, addresses, phone numbers, email addresses, internal customer ID numbers, and purchase histories — all considered highly sensitive, just like in the Dior case.
Tiffany stated that, as of now, no one has confirmed any misuse or exploitation of the leaked data.
Tiffany Korea’s customer service told Chosunilbo that they had directly informed only the impacted customers. At the time of reporting, there was no public announcement about the breach on Tiffany Korea’s official website.
LVMH completed its acquisition of Tiffany & Co., the famous American jewelry brand, in January 2021. The deal was worth about 17 trillion won ($12.4 billion). Last year, Tiffany Korea earned 377.9 billion won ($276 million) in local sales, marking a 7.6% increase from the year before. The company’s operating profit reached 21.5 billion won ($15.7 million).
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